Strategic Management

Question 1: *>What is competive advantage? Competitive advantage is a theory that seeks to address some of the criticisms of comparative advantage. A bellicose advantage is an advantage over competitors gained by offering consumers great value, either by means of demoralise prices or by providing great benefits and service that justifies risqueer prices. There are umteen an(prenominal) sources of sustainable belligerent advantage such as: + 2 basic types are cost leaders and differentiation + nook commercializeing + lofty performance and engineering + quality and service + good integration + Culture, leadership and sprint of organization. *>Sony and Toshiba the two japanese electronics giants turn over been battling to win the format war of the next generation of high defination digital video record ( videodisks) between H D- DVDs from Toshiba and Blue-ray DVD from Sony. The competitive advantage of the two tinct DVD formats: + Cost leadership means development of cheap production that enables the firm to contend on the basis of lower or same prices as its competitors. HD- DVD croup utilization existing DVD engineering science in current factories ,which go away also be able to continue producing existing DVD discs. Toshiba faecal affair centre their cost when no need to assign into in the altogetherfangled engineering and using the current factories to produce both new and existing DVDs with the larger volume so that they can reduce the price, compared to Blue-ray from Sony which uses new production technology and therefore is to a greater extent expensive. + Differentiation to answer how the company differentiates their product in the market Sony develop superior technical performance for Blue-ray that has high message of 200 GB on two layers compared to 45 GB on three disc layers of HD-DVDs (Toshiba) ! + High technology: modified levels of performance, the company has by using high technology that cant be matched by other companies...If you take to beguile a full essay, order it on our website: OrderEssay.net

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